AARKE AB (hereinafter “AARKE”, “we” or “us”) is committed to ensuring that your personal data is collected and processed only in accordance with the rights and responsibilities under the applicable data protection laws and regulations, including the European Union’s General Data Protection Regulation (“GDPR”). AARKE is the controller of the personal data you submit to us and thus responsible for such personal data under applicable data protection law. 

This privacy policy sets out how AARKE processes and protects any personal data that you provide to AARKE. Please read this privacy policy before using the website or submitting any personal data.

AARKE may update this privacy policy from time to time. Upon such updates AARKE will make the new Privacy Policy available on the website and indicate the date of the latest revisions made. You are encouraged to revisit applicable privacy policy periodically to keep yourself informed about any changes. Your continued use of the website, purchase of products or contact with customer support after the revised privacy policy has become effective will indicate that you have read, understood and accepted the then current version of the privacy policy.

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information, including personal data, which you provide whilst visiting such sites and such sites are not governed by this privacy policy. You should exercise caution and look at the privacy policies applicable to the website in question.

We may collect the following personal data:

• Your name,
• Your contact information including email address and phone numbers,
• Your shipping address,
• Your payment details,
• Your IP-address,
• Any demographic information such as postcode, preferences and interests,
• Your social media account names, and
• other information relevant to customer surveys and/or offers,

For the exhaustive list of cookies we collect see lower down this text.

For the purpose of fulfilling our obligations and our rights towards you we process the personal data you provide in accordance with the following:

Processing related to the purchase of products: Processing for the purpose of processing orders, performing fraud prevention, performing delivery of the products, providing product warranty, resolving disputes, collecting payments, handling claims, withdrawals and repayment, and for compliance with legal obligations (such as book keeping). This processing of personal data is based on our right to process the same to fulfil our obligations to you and the personal data will be processed for the time needed to fulfil AARKE’s obligations, including facilitating warranty obligations.

Accepted processing related to the purchase of products: When accepting our privacy policy upon a purchase you also accept that AARKE will keep a record of products you have purchased, and AARKE reserves the right to process the personal data for contacting you after purchase and ask for your input relating to the purchase experience, ask for reviews of the products purchased, provide information about new products, and provide information about and remind you about available accessories and consumables to the products you have purchased.

This processing of personal data is based on your consent and the personal data will only be processed after receipt of you consent and until withdrawal of such consent.

Subscription of newsletters and marketing: Processing for the purpose of sending product information, special offers, running competitions, conducting market research, measuring interest in and improving AARKE’s website, products and services, sending you newsletters and product information.

This processing of personal data is based on your consent and the personal data will only be processed after receipt of you consent and until withdrawal of such consent.

Registration of product for warranty: Processing for the purpose of registering warranty information related to products you have purchased.

This processing of personal data is based on your consent and the personal data will only be processed after receipt of you consent and until withdrawal of such consent.

Contact with support or customer service: Processing for the necessary purpose of fulfilling AARKE’s obligations related to such contact, including handling claims, withdrawals and repayment. This processing of personal data is based on our right to process the same to fulfil our obligations to you and the personal data will be processed for the time needed to fulfil AARKE’s obligations.

Unsolicited personal data: Any personal data that you voluntarily choose to provide to AARKE, other than what is set out above, are deemed to be given under the consent that AARKE has the right to process such personal data until withdrawal of such consent. You are informed that such personal data may be available to any other visitors of the website. If you would like to withdraw your consent for such processing, please be aware that AARKE may have difficulties, or even not being able, to keep track of such personal data and therefore AARKE may request you to provide information about where such personal data is located to take appropriate actions. Personal data will be processed until withdrawal of consent. Such withdrawal is however subject to AARKE being able to verify where to find such personal data.

Third parties and personal data transfer: AARKE may engage with third parties that assist in the performance of the services stated above. Such third parties may receive access to your personal data in order for them to provide the intended services for AARKE. Such processing include but is not limited to validating your address, sending you order confirmations, warehousing and distribution suppliers in connection with the delivery of your order, payment service providers processing your credit/debit card payments, banks and other financial services providers, social media channels if you engage with us by tagging/mentioning us or contacting us directly, and online marketplaces through which our products and services are made available to you for sale.

The personal data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws.

We never sell or swap your personal data with third parties for marketing purposes.

Law enforcement and legal processes: AARKE may disclose your personal data if required to do so by applicable laws, court orders, judicial and government subpoenas or warrants, or otherwise to cooperate with law enforcement or other governmental agencies.

Furthermore, AARKE reserves the right to disclose personal data that AARKE deems appropriate or necessary in order to take actions to protect AARKE and others from fraudulent, abusive or unlawful use or activity, to investigate and defend AARKE from third party claims or allegations and to protect AARKE’s business and legal rights, enforce contracts or protect the rights, property or safety of others.

Processing related to your user account: When you create a user account the Personal Data you have provided to us is processed under such account for the purpose of delivering a better customer and user experience. Under such user account you may find the Personal Data provided by you and how its processed related to:

Processing related to the purchase of products, Accepted processing related to the purchase of products, Subscription of newsletters and marketing, Registration of product for warranty and Contact with support or customer service, as set out above, as well as for any other purpose as stated by AARKE from time to time.

By setting up a user account you consent to us processing the personal data from the date of receipt of you consent and until withdrawal of such consent, provided however that AARKE reserves the right to process your Personal data for the time needed to fulfil AARKE’s obligations, including facilitating warranty obligations.

Right to access: You may at any time request information about your personal data that is processed by us.

Right to rectification: You may at any time request rectification of your personal data processed by us if the information is incorrect, including the right to have incomplete personal data completed.

Right to restriction: You may at any time request that AARKE restricts the processing of your personal data i) if you claim that your personal data is incorrect, whereby AARKE shall restrict all processing of such personal data pending the verification of the accuracy of the personal data, or ii) if the processing is unlawful, whereby you can oppose the erasure of personal data and instead request the restriction of the use of your personal data.  

Right to erasure: You may at any time request that we delete any of your personal data processed by us. AARKE does however reserve the right to retain your personal data for backups, prevention of fraud or abuse, satisfaction of legal obligations, or where AARKE otherwise believes that AARKE has the legitimate or mandatory reason to do so.

Right to object to processing based on legitimate interest: You may at any time object to processing of your personal data that is based on AARKE's legitimate interest. AARKE may then object and demonstrate the legitimate grounds for the processing.

Right to portability: You may at any time request to have a copy transferred to you or to another party of your personal data that we process.

Direct marketing: You may opt out from direct marketing by following the instruction in each marketing email.

Please contact AARKE via the contact information provided below and state what right you would like to invoke. Upon contact with AARKE for this purpose you may need to have access to the same e-mail address as used during purchase or registration with AARKE in order for AARKE to have the possibility of verifying your identity and right to access such personal data.

You also have a right to lodge a complaint with the relevant data protection supervisory authority.

We are committed to ensuring that your personal data is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable procedures to safeguard and secure the personal data we process. This includes for example firewalls, password protection, and authentication controls. Only authorized employees, agents and service providers, who have agreed to keep information secure and confidential, have access to your personal data. However, you should be aware that there is always some risk involved in transmitting information over the internet.

In the event of a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data, AARKE will promptly assess the risk such event has on your rights and freedoms and if appropriate inform you and the relevant data protection supervisory authority of such event.

If you believe that your personal data has been compromised, please contact AARKE via the contact information provided below as soon as possible.

A cookie is a small text file that is saved to, and, during subsequent visits, retrieved from your computer or mobile device.

AARKE uses automatically collected information – however not any personal data – through cookies and other technologies to personalize your experience of our website and to monitor and analyze your use of the website.

Please see AARKE’s Cookie Policy lower down this text to obtain more information about the cookies and other technologies used.

Furthermore, AARKE may from time to time use analytics technologies to measure and evaluate the access to and traffic on the website, and to generate navigation reports. Such technology is not collecting any personal data. Such analytics technologies are operated independently and has its own privacy policies.

Please contact AARKE if would like to:

- to receive information about your Personal Data that AARKE AB is processing
- to correct such Personal Data
- to request that AARKE either restricts its processing of your Personal Data or deletes such Personal Data, or
- ask any questions about AARKE’s Privacy Policy.

GDPR contact Information

Email: dataprotection@aarke.com

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AARKE AB

Hälsingegatan 49

113 31 Stockholm

Sweden

Represented in the UK by: IQS Ltd

Enterprise House, Wrest Park

Silsoe, Bedfordshire

MK45 4HR

Below are the classes of cookies we collect and their purpose. Apart from the Strictly Necessary cookies that are always active, the cookies we collect for each user depend on their individual preferences, which are confirmed by the user when visiting Aarke website for the first time.

These cookies are necessary to make sure that the website functions correctly and therefore are always active. They also enable us to save your preferences for these cookie settings. Such cookies are only set in response to actions made by you such as language, currency, login session.

These cookies allow us to measure visitors traffic and see traffic sources by collecting information in data sets. They also help us understand which products and actions are more popular than others.

These cookies are usually set by our marketing and advertising partners. They may be used by them to build a profile of your interest and later show you relevant ads. If you do not allow these cookies you will not experience targeted ads for your interests.

These cookies enable our website to offer additional functions and personal settings. They can be set by us or by third-party service providers that we have placed on our pages. If you do not allow these cookies, these or some of these services may not work properly.